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It stifles creativity
If all you do is track your competition and do endless competitive analysis, you won’t be able to come up with original ideas. You will end up looking and acting just like your competition. Instead, make a habit of NOT visiting your competition’s website, NOT going into their store, NOT calling their sales office. Focus instead on how you can provide the best service possible and spend your time talking to your customers and not your competition.
If all you do is track your competition and do endless competitive analysis, you won’t be able to come up with original ideas. You will end up looking and acting just like your competition. Instead, make a habit of NOT visiting your competition’s website, NOT going into their store, NOT calling their sales office. Focus instead on how you can provide the best service possible and spend your time talking to your customers and not your competition.
